oh, baby ….
Many of you have been waiting for news on the “new arrivals” – and today we’re delighted to announce who designed these newly-designed BABY Editions of Project Life®! What a thrill for us to finally share the designer behind them, what the new designs look like, and when you’ll be able to find them in our shop and in retail locations throughout the world!
Who’s the designer?
When we were looking to update our Baby Editions, we knew we wanted the designs to be fresh, classic, clean + simple. All of those things perfectly describe the design style of Emily Ley – who also designed the well-loved Strawberry Edition. We learned that Emily was pregnant with twins around that same time we were looking to create these new editions and… hello, perfect fit! A huge congratulations to Emily and her family on recently welcoming Tyler and Caroline to their world in January.
What products are coming and what do they look like?
We’ve got a brand-new Baby Girl Edition and Baby Boy Edition on their way with all of the goodies you could ever want to document the stories of pregnancy, celebrations, delivery, and milestones of baby’s first year – Core Kits filled with prompt cards to help jog your memory, additional sets of Specialty Cards and 4×4 Cards, 6×6 Paper Pads, Chipboard Stickers, Photo Overlays, Embossing Folders, and darling ombre striped Designer Albums to hold all of the pages that tell the story of your little one.
As you glance through these pretty pictures, keep in mind that these products will be a wonderful complement to those baby pictures no matter when they were taken. Some of you have babies who are now all grown up, but you still want to put that baby album together. It’s never too late! And obviously this will make a fantastic gift for parents-to-be who want to keep a scrapbook of their new little one without wanting to be overwhelmed by a huge and time-consuming project. Project Life is designed to simplify the process.
When + where will these products become available?
We are expecting the new Baby Editions to arrive sometime in the May/June timeframe, and, of course, we’ll be sure to share on social media just as soon as they arrive – just like any good baby announcement. *wink*
They will be available in our online shop of course, and the baby products are also available for your local retailer to carry, so be sure to let your local scrapbook store or baby boutiques know that you’d love to see Project Life in their shops, too! These will come to the digital shop and to the app in the future, but no timeline on that just yet. We will announce when they are available in those formats.