CHA sneak peek!
We are just days away from our annual industry trade show – typically known as CHA (since it is put on by the Craft & Hobby Association) but this year known as Creativation! This event is not open to the general public but rather is an opportunity for retailers and other industry “insiders” to gather and see all of the new products and trends in the craft and hobby market. It’s so fun for us to show off designs that have long been kept secret and also meet with retailers large and small to gain insight on what they are seeing from customers in their stores, what performs well for them, and what hopes they might have for future products in their stores. All of this information is incredibly valuable for us as we move forward and grow our brand and company — it’s always been important for us to consider the feedback from our customers but equally important for us to listen to what retailers have to say.
We’ll be sharing more in-depth details of these new products directly from the show, so be sure to follow us on social media for loads of behind the scenes antics. Until then, take a look at the new goodies we’ve got coming and a few new designers who have joined our Project Life® family!
Knick Knack Edition
The eclectic mix of retro patterns and colors in the Knick Knack Edition are the design genius of Kristin Nohe Juchs – one of our newest designers! From buttons to bows and cameras to glasses, the icons throughout this kit will remind you of times past and the charm that all of those knick knacks possess.
As I worked with Shawna Clingerman to design the Awesome Edition, I was transported back to the bedroom of my youth — it was filled with a variety of rainbow wallpaper patterns and pink shag carpet. Awesome, right? This kit is filled with bright colors, icons, and word art that will make you smile and fill your album with cheery bits of design.
Garden Party Value Kit
Let’s welcome Esther Longmore to the Project Life family by throwing a party . . . a Garden Party! The delicate design work and color palette depict springtime delight with fruits, umbrellas, flowers, and more. The cardstock embellishments also have gold foil accents.
Hopscotch Value Kit
Childlike fun is the star of the Hopscotch Value Kit designed by Shannon McNab. Whimsical icons of kites, bicycles, butterflies, and swings will transport you to the playground where games are played and memories are made. The cork embellishments are also reminiscent of the outdoor textures.