Pocket Scrapbooking with Project Life

Cultivate a good life and record it.



CHA re-cap

We just had a pretty remarkable experience at the CHA (Craft & Hobby Association) trade show in Anaheim, California. So many of you followed our adventures via social media (facebook, twitter, instagram) but if you’re not on any of those … you don’t have to miss out. Just click on any of those links for some glimpses of the past week in our little Project Life world.

As a quick re-cap of what led to CHA … David and I started our company in 2009. We were very small in numbers, and very inexperienced in the business and manufacturing world. But we were completely determined to get this memory-keeping system in the hands of anyone who wanted it. For the past few years, we’ve been able to sell direct-to-consumer and the demand has exploded. During that time, as much as I wanted to make Project Life available to retailers, we weren’t capable. We didn’t have the infrastructure that really needs to be in place in order to do it right.

Hence the recent partnership with American Crafts, a long-time industry favorite (personally and worldwide). They have opened up the wholesale division of our company and they are responsible for making Project Life available in the retail scene now. It’s a beautiful thing. Everyone wins. And now we have a reason to exhibit at a trade show such as CHA.

Everyone that had anything to do with this effort worked their tails off the past 2-3 months. I worked with several talented designers to bust out 7 brand-new and gorgeous editions of Project life, including several new Mini Kits as well. American Crafts pulled together the booth design, catalogs, prototypes, and everything necessary to make our presence at CHA possible in such a short time. I can not even begin to express how grateful we are for this partnership, our own little team (who seriously rocked it at the show), everyone who stopped by our booth to learn more.

Would you like a tour through our booth, and a closer look at each of the new editions that are coming in May? Are you brand-new to Project Life and curious about what it even is, and why so much buzz? Thanks to Paperclipping Roundtable, here’s a full look at the experience.


And some pictures. Of course.

Seriously could not have done this without David, Laurie, Kari, and Brandi.

I truly loved talking to retailers about Project Life. Never got tired of it.

Our first-ever catalog. You can see the whole thing in this post.

Jeff, Dave, and Wayne Mitchell from American Crafts. Don’t let the suits fool you. They’re the coolest, nicest guys – and we love working with them.


A million, trillion thanks to everyone who was cheering us on during this adventure. To everyone who encouraged their local store to come by our booth at CHA. To every retailer who made a point to stop by and listen to my story (and place an order). To American Crafts (giant shout-out to Grant Madsen who orchestrated many miracles to make this happen). To our own little team. And to each of you for your continued support and enthusiasm. I’m feeling pretty overwhelmed in the very best way, and I can’t believe that our products will actually be sitting on store shelves across the world come May.



37 Responses

  1. Monica says:

    Congrats Becky and team! Great video and I’m so excited for your success! I’ve been following you since you started at CK (go creative lettering!) and I feel like I’m cheering on my sister. YOu totally deserve it. Congrats again!!!

  2. Tammy says:

    Wow, just wow. So glad I have about 30 years of scrapbooking to catch up on. I’ll surely find a use for every one of those new albums/core kits. Amazing.

  3. coateca says:

    Just goes to show what can happen when you follow your dream. Huge congratuations to you, David and the rest of the team, for taking sketches on paper, a lot of hard work, late nights and other sacrifices to make that dream become a reality. Well done.


  4. Dani says:

    I love the video! It’s great to see the insides of each album… I know I definitely want Cinnamon for my PL 2014… is that planning too far ahead? Jade and Rain are also on my radar! So excited for the new releases in May!

  5. scrappysue says:

    Many, many congrats to you all; really enjoyed the video and was excited to see all the editions in more detail. I’m guilty of having a ton of supplies and hardly using them, so I’m going to have a huge sale and spend the proceeds on PL stuff, I love it sooooo much!

  6. Amy B says:

    Congratulations! I’m curious, did you find that a lot if retailers had heard of you and/or Project Life? What percent were totally new?

  7. Robin Gibson says:

    Congratulations & Well Done! Very, very excited myself to be doing Project Life for the first time this year! And now have lots more books planned with all the new editions! They are beautiful! Thank You Becky, David, AC, & your whole team!

  8. Susan C says:

    So very happy for you. You, and your team, so deserve this success.

    Each and every one of the new editions are amazingly beautiful, maybe too beautiful to choose just one. I may buy several (or all of them) and mix them up in my albums, a different kit each week, whichever one seems to match the pictures and the season. Also can’t wait to get the mini Seasons and Holiday kits!

    Again, congratulations and thank you, Becky.

  9. Paula O says:

    Congrats!! Amazing!! Now I Need a second job because I am underpaid teacher and I want it all!! You nailed it and so happy for your gut instinct and I hope my LSS gets it all in!! Thanks again for project real life class! I love looking through the last few months!

  10. Tiffany H. says:

    So very very excited for you, David and your little company! I nagged my two local scrapbook stores to stop by your booth to buy your products. One of them posted on facebook that they ordered and I can’t wait to see it in their store! After all the hard work I hope you’re planning some down time, it’s much deserved.

  11. Michelle L. says:

    I have been a long time fan of yours– not just your scrapbooking ideas (can we talk Creative Lettering??… yes we go way back!), but also your sense that there is a “bigger picture” in memory keeping and even in the way you have blogged and branded your products that helps people see what really matters. I love that you begin with the idea of cultivating a good life as opposed to simply helping people record their memories.
    So, naturally, I’m thrilled for you in this new season of worldwide Project Life frenzy. With not even a bit of exaggeration, I’d like to say that I think you are revolutionizing the scrapbooking industry. And this is one revolution that I am loving. :) Way to go, Becky!

  12. jess says:

    So excited to find out that one of our local stores will be carrying PL soon. It has been a bit of a challenge getting product in Canada and will be nice to see kits IRL before ordering them. Congratulations to you and your team for following your hearts and seeing the amazing results.

  13. Maria H says:

    I love the video Becky, it is so great to be able to see all the new kits in more detail. I know I’m going to have a huge problem limiting myself to just one or two of these new kits :-)

    I have one small question for you regarding the binders / albums. As your video scanned along the shelf and showed us some of the albums up close, some of them looked to be different heights and thicknesses. Are they all not going to be of a uniform size? Also, in the past I have used WRMK 12 x 12 albums. Are your albums the same size as them so they will all look similar on my shelf or are they different?

    Many thanks for all your hard work, and looking forward to May so much :-)

  14. Marie says:

    Hi Becky! I just wanted to tell you how thankful I am. I started Project Life last year (and wrapped up my 2012 album! Yeah!!!) and just started the 2013 version (just waiting my Seafoam core kit, which should be arrive soon now). Thanks to you and Project Life, I found my path to make a “family-memory-album” as I like to call it, without feeling stressed and guilty (yeah, non guilt because I’m now able to finish my albums!). Honestly, I can say that I admire you, you’re a wonderful woman who made her dreams come true, and the dreams of many many many other people come true also. I followed your adventures in CHA on Facebook, and every day I was like a child waiting for her Christmas presents: I really wanted to see your pictures of CHA, and oh! I wish I could meet you in person one day.
    Thank you for showing more in details the new editions, they are all beautiful. I already know which one I will choose for 2014 (Midnight, hey hey, I’m waiting for you! :-) ) and thank you for everything. Well thank you for make it happen (Oh my! what a long comment!).

  15. Nicky from Canada says:

    Congrats to you all!!

  16. Felecia says:

    Can I just say I wish when making Project Life purchases I could actually be in a storefront like your booth and see them all lined up and all the colors in person? It would make it SO MUCH EASIER for me to make choices.

  17. Nickie from Australia says:

    Congrats Becky and your PL Team. I loved the video and seeing all the new core kits in more detail. Now I can’t decide which I like best. They are all fabulous.

  18. SueTR says:

    Congratulations Becky and everyone on your team!!! I am so so thrilled for you ! I am going on my third year of PL (helloooo, just unpacked Seafoam yesterday!!) and Love Love Love it!! I love talking about it and sharing it with all my scrappy and non-scrappy friends! PL has truly enhanced my memory keeping for my family…and everyone likes looking at the books and contributing to them!

    A few questions for your next Q&A…

    1. Noticed solid color 4×6 and 3×4 cardstock cards in the booth but you are not issuing for Seafoam and Olive…any way to “match up” these lines with Bassill cardstock? Was soooo bummed you weren’t going to be including these items in your lineup.

    2. The digi Clementine addition included “days, numbers & arrows” and “extra elements” which I loved and was looking to use more in Seafoam but they didn’t come with the digi kit…are these going to be made available in the digi-kits going forward? I can re-color to Seafoam colors but that would take time away from scrapping!

    3. When will we know which stores will be carrying the new PL lines and if our local stores don’t carry them, will we be able to order on-line (am doing a 50 year retrospective album for both myself and my hubby and have picked out which editions I want to use!)

    Thanks so so much for everything you do!! Here’s to much success in the future!!

  19. Christine says:

    Congrats to Team Higgins! My LSS sent out an email saying that they will be carrying Project Life. This is such fantastic news. Can’t wait to see the products in their store.
    Thanks for sharing the videos and photos. Take a break, you deserve one.

  20. EmmaJ says:

    Congratulations! It has been so fun following your CHA adventures.

  21. Cathy McIntosh says:

    Love all of the new lines and have enjoyed seeing all of the CHA pics and video! You guys have really done a great job on all fronts. Keep up the great work!

  22. Debbie says:

    I am so happy for you and for your success! My favorite picture is of you with that sign! Project Life is my favorite favorite favorite product. I have said this many times, and will again. THANK YOU for sharing this solution with all of us. You have made it so easy to get our pictures out and available to share. Much blessing to you, your family, and your team. SINCERELY Thankful, Debbie

  23. Soooo excited for you!!! Congratulations on a making a huge venture available to everyone around the world! THIS, PROJECT LIFE, has made my focus on scrapbooking sooo much easier and doable. I sooo would have loved meeting you and seeing your whole shebang at CHA! Maybe one of these days… Thank you!! hugs

  24. ShellyJ says:

    Amazing! How could you not get excited over PL after chatting with you!

  25. Leila says:

    Becky, are you pregnant?

  26. jennifer olson says:

    Jennifer olson

    When can you get the new project life catalog om amazon

  27. kelly libby says:

    Hi Becky~
    I’m loving the Midnight Edition! Congrats a great trip and show! I, of course, love PL but I’m commenting about your stylish team. I love your outfits…and I always thought you were TALL until I saw the pic of you with those guys! You’re a peanut. Where do you get all these CUTIE CLOTHES!!

  28. Donna says:

    I’ve loved seeing all your FB updates about CHA. Just added to the excitement of starting my 2nd year of PL. This morning my husband said “you know all those photos you showed me set out yesterday (meaning weeks 1 and 2), it really looked great. You love doing this don’t you?”
    He gets it. Love doing something I’m passionate about but that the family enjoy as well. Thank you:)

  29. This all looks GREAT. I would LOVE to see purple in a kit that isn’t so ‘moody’. Bright purple with pink and aqua looks fantastic! I wish you all the best Becky :)

  30. Sarah says:

    Becky, congratulations. So very exciting for you and for all of us who have seen you learn, grow, flourish, and imagine this for years and years (I subscribed to CK mag from the beginning)! So awesome!

  31. Glad it all went well for you at CHA, I am in my second year of PL and cannot imagine scrapping our lives any other way now. Really pleased that the AC partnership has happened and looking forward to better access to all the products here in the UK

    Those dudes from AC are REALLY tall !

  32. Sue Thornton says:

    Congratulations, Becky. I have been a loyal fan for years and am so pleased how your company has taken off. I really love all the new designs and those little extra sets for holidays, weddings, etc. Cool.

    I just received my 2012 digital book from Shutterfly. That was my fourth year. I’ve done two physical books and two digital books so far. I’m off and running on 2013 (digital.) I wish so much the digital versions of all your new designs were out now but next year I will definitely be using one of them. I love how Project Life frees me up to still do some traditional layouts of big vacations, holidays, etc. but still have all the everyday stuff documented without having to make big layouts and books of everything. It’s the perfect mix for me. After all, I have enough scrapbooking supplies to last me ten lifetimes. I can’t abandon them altogether. Thanks for all you do.

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