behind the scenes at american crafts
Last week we spent a very blessed week with my most of my family – my parents, brothers, sisters-in-law, nieces and nephews. It was an Allgaier Family Reunion at Aspen Grove. We kicked it off by participating in the American Fork Half Marathon and 5K and then all week long was just the best time – relaxing, playing, creating, more creating, catching up, laughing, crying, bonding, and soaking in the beautiful canyon surroundings … everything that makes a family reunion so great, if you ask me.
I have shared several glimpses from the past week on facebook, instagram, and twitter. If you’re not following any of my social media, you can always just click on one of those links to see my pictures at any time if you are interested.
What I am sharing today here on my blog is a little behind-the-scenes at American Crafts. For those of you newer to our brand and Project Life products, you may not know what American Crafts has to do with our company. The short version: After a few years of Project Life being available only direct-to-consumer, we announced in October 2012 that we partnered with American Crafts. The partnership basically means that they are responsible for getting our products manufactured and placed in retail stores – independents, large chains, online, local, international … anywhere, everywhere.
Amazing, right? We are so thankful for the infrastructure they have in place, the many years of experience in this industry, and the people that work so hard behind-the-scenes to help us continue the growth and the movement that is Project Life.
Speaking of behind-the-scenes … after our family reunion, David and I with our 3 kiddos stopped by American Crafts before trekking back to Arizona from Utah. I took care of a few things and the kids got to see a side of our business they never knew before. It was a treat for all of us. There were rows + stacks of Project Life being prepared for more shipments.
We were able to see the process of how American Crafts manufactures their pens from start to finish. The kids were fascinated by what they saw, and so were we!
That’s Jeff Mitchell, President of American Crafts, and one of the nicest guys you’ll ever meet. The kids got to even help with the packaging machine. Honestly, this was better than a field trip! We got to see loads of our own Project Life pens – all getting ready to ship.
I spent a little time in the design department checking over proofs for more (and more … and more) products that we have in the pipeline. These are some of the fantastic graphic designers making magic happen there at American Crafts.
American Crafts even hooked the kids up with a few goodies, which kept them plenty busy on the long drive home. This is Crew’s masterpiece. Not exactly Creative Team material, but if you knew how much this kid loved markers and tape right now …
Speaking of all the new products we’ve been working on … there’s never a dull moment. In fact, next month is the Craft ‘n Create trade show in Las Vegas. I’ll be there, and delighted to show off our latest & greatest. I know most of you won’t be there (it’s really for retailers and manufacturers and designers, mostly) … but no worries. We are only a few weeks away from those exciting reveals, which will happen right here on the blog.