Pocket Scrapbooking with Project Life

Cultivate a good life and record it.



behind the scenes at american crafts

Last week we spent a very blessed week with my most of my family – my parents, brothers, sisters-in-law, nieces and nephews. It was an Allgaier Family Reunion at Aspen Grove. We kicked it off by participating in the American Fork Half Marathon and 5K and then all week long was just the best time – relaxing, playing, creating, more creating, catching up, laughing, crying, bonding, and soaking in the beautiful canyon surroundings … everything that makes a family reunion so great, if you ask me.

I have shared several glimpses from the past week on facebook, instagram, and twitter. If you’re not following any of my social media, you can always just click on one of those links to see my pictures at any time if you are interested.

What I am sharing today here on my blog is a little behind-the-scenes at American Crafts. For those of you newer to our brand and Project Life products, you may not know what American Crafts has to do with our company. The short version: After a few years of Project Life being available only direct-to-consumer, we announced in October 2012 that we partnered with American Crafts. The partnership basically means that they are responsible for getting our products manufactured and placed in retail stores – independents, large chains, online, local, international … anywhere, everywhere.

Amazing, right? We are so thankful for the infrastructure they have in place, the many years of experience in this industry, and the people that work so hard behind-the-scenes to help us continue the growth and the movement that is Project Life.

Speaking of behind-the-scenes … after our family reunion, David and I with our 3 kiddos stopped by American Crafts before trekking back to Arizona from Utah. I took care of a few things and the kids got to see a side of our business they never knew before. It was a treat for all of us. There were rows + stacks of Project Life being prepared for more shipments.



We were able to see the process of how American Crafts manufactures their pens from start to finish. The kids were fascinated by what they saw, and so were we!



That’s Jeff Mitchell, President of American Crafts, and one of the nicest guys you’ll ever meet. The kids got to even help with the packaging machine. Honestly, this was better than a field trip! We got to see loads of our own Project Life pens – all getting ready to ship.



I spent a little time in the design department checking over proofs for more (and more … and more) products that we have in the pipeline. These are some of the fantastic graphic designers making magic happen there at American Crafts.


American Crafts even hooked the kids up with a few goodies, which kept them plenty busy on the long drive home. This is Crew’s masterpiece. Not exactly Creative Team material, but if you knew how much this kid loved markers and tape right now …


Speaking of all the new products we’ve been working on … there’s never a dull moment. In fact, next month is the Craft ‘n Create trade show in Las Vegas. I’ll be there, and delighted to show off our latest & greatest. I know most of you won’t be there (it’s really for retailers and manufacturers and designers, mostly) … but no worries. We are only a few weeks away from those exciting reveals, which will happen right here on the blog.


18 Responses

  1. I’m from las vegas! And an aspiring graphic designer…how would I go about attending the Craft ‘n Create trade show? I would love to get more info!

  2. Gill Geddis says:

    Dear Becky I wonder if you can help me I live in N Ireland and we only have two craft stores that carry mostly card supplies I just love love love project life !!!! But to have it posted from two peas is over 45 dollars then I have to pay customs of around £30 even Simon says has a 35 dollar surcharge on top of posting !!! I have seen you post soooo many outlets who carry your products Does anywhere in the U K stock them really want to get the products I’m hoping you can help me Many thanks Gill

  3. Amanda says:

    I didn’t realize the pens were made in the USA! Awesome.

  4. Tracy says:

    That would be awesome to see!! How cool for your kids.

  5. Lesley B says:

    What an amazing experience for your kids! (and you too)

  6. Emma says:

    Becky, this would have been awesome. What a dream come true for you all. The thing that got me when looking at these pictures is the employment generated from your passion. What an amazing feeling that must be! Got my Midnight and Jade editions here in Aus from the wonderful Jodie at Polka Dot Creative. Absolutely love them and I am going to have to work very hard to not be tempted by your new products!! Enjoy your summer x

  7. Monica says:

    I do believe that is a PL pen behind the ear of the President – – What an honor!!!!

  8. Jen says:

    I can’t wait to see what ELSE is coming!! Man, it’s already awesome!

  9. L.B. says:

    How much fun for all of you. I am so happy to be able to find your products in M & HL and well Loving my first few pages and look forward to more

  10. ShellyJaquet says:

    How fun would this be! I cannot wait to se what else you have in store for us. Bring it on! So happy for you :)

  11. Angel S. says:

    I have to say that I am very disappointed with the pen sets. I have bought two of the Becky Higgins American Crafts Project Life 18 PACK Journaling Pen Set with Storage Case from Craft Warehouse. I heard that this was the best set around for journaling. In both sets the 1’s and 3’s were dried up. I bought both sets literally in the first week they carried. I tried again hoping I just had a bad set the first time. The bigger tips are great, but when you buy a set of 18 you hope you will actually get to use all 18.

    • Susan C says:

      You should contact Becky’s customer service department. Becky and her company stand behind their products and will, I am sure, make every effort to make you happy with their product.

  12. Angel S. says:

    Thanks Susan. I will try that.

  13. Nicole says:

    You were saying that yo have more products in the pipeline. I am curious (I am new to PL, so pardons me if this has already been answered sometime)…

    I wonder how often new products (kits and other) are released? Are you hoping to do twice per year? Once per year?

    I ow you had a large release that started in May and has trickled out since then. I love your products and am just curious how often we will see more?