Pocket Scrapbooking with Project Life

Cultivate a good life and record it.



an update on project 52

Project 52 Update for 2017

Project Life® is designed to simplify your approach to scrapbooking. That’s it. (I mean… that’s not it… but it really is that simple.) Having said that, I want to clarify that Project Life is not about chronology or themes. Project Life is about whatever you want it to be.

I know so many of us enjoy using Project Life in a current, in-the-moment sort of way. My personal approach for the past several years has been to document our family’s photos and memories in a weekly format (two pages per week). I call this our “family yearbook” and it makes me so, so, so happy. You can learn more here if you missed my whole very-detailed approach to how I did it in 2015… and why I’m doing that again this year.

So let’s back up with a quick review on the history of “Project 52.” Back in December of 2014, we announced the first version of Project 52 that was designed and produced exclusively for our shop. We were thrilled by the reactions and excitement surrounding this collection and knew we’d struck a cord with many of our customers with a specialized way that made sense for them to document their year. Again — Project Life doesn’t have to be about chronological documentation, but that approach does work for a lot of people.

After the launch of that first Project 52 collection, we knew that we would want to design a new collection for 2016, but seeing how the sales of the physical product in 2015 had gone – a bit slower than we originally anticipated and having to sell a lot of inventory at reduced prices through a variety of sales – and knowing that producing it exclusively for our shop also meant assuming all of the financial risk of production, we decided on the idea of offering it exclusively in digital format and in the app for 2016. This decision significantly cut production time as well as cost while knowing that customers would still have the option to print the cards at home if they wanted to use them in physical albums. In our minds, we wanted to try something new + different in providing this product in 2016.

Upon announcement of Project 52 2016, we heard a lot of excitement again but also heard from many of you who were frustrated that we did not choose to offer it as a physical product. We read all of your comments and appreciate the insight that you offered as to why you were disappointed in our decision. A few common ideas shared were:

  • Having to print and cut cards takes away from the simplicity that Project Life is known for and adds expense.
  • Part of the joy of scrapbooking is disconnecting from technology.
  • Why create this product in one format and not all?
  • In our fast-paced technology driven world, we need time to be “quiet” and allow our minds time away from devices.
  • Concern that Project Life is going the way of “all digital.”

We wanted to write this follow-up post to let you know that we listen to our customers and do not take your feedback lightly. We do understand that digital scrapbooking + using the app is not going to be the “right” option for everyone and we have no intentions of doing away with Project Life in physical format. For real. We appreciate that many of you choose scrapbooking as your source of creativity and “disconnecting” from the world of technology! However, we also want you to understand that we do plan to offer additional products that will be exclusive to digital + app formats in the future. This is not to exclude those who prefer to create physical albums. We continue to produce lots of products in physical format! The idea behind offering products as digital + app exclusives is that it will allow us to produce products that have a more niche or smaller audience but that we continue to hear that our customers want. These collections will typically be smaller – more like a set of themed cards – so if you do want to use them in physical albums, the option to print is still there (even if it is less convenient). Exclusives like this will not become the “norm” for our product line, but we do have plans for them.

So what about Project 52 for 2017? We’re already working on that — yay! And it WILL be available in physical format along with both digital and app options. We can’t go into specifics, of course, because … hello. It’s barely February. But we wanted you to know that we listen and we’re responding to your feedback. As for Project 52 2016, it will remain exclusive to the app + digital market since the timeline for physical production is long and because we still stand behind our decision to try a different approach for this year. We’ve learned a lot of lessons from business decisions over the years and this is one that we are learning from while making the necessary adjustments as we move forward.



63 Responses

  1. Kymberly says:

    My one request would be for a whole lot more purple and a lot less pink, please.

    • Helen says:

      I agree, there’s so little purple in the kits, I was made up when the Happy edition was put on the app – finally some purple

  2. Cathy says:

    I would look at how well certain kits do – “Currently” just sold out in 2 DAYS and “Midnight” was a big hit. These 2 have ALOT in common – simple designs/ clean graphics / not cutesy/not girly/not pink and and not young looking. Would love to see another kit for Jan 2017 in that same feeling.

    • Kari Holt Kari Holt says:

      We do our best to make our Project 52 designs something that will work well across genders and design styles. We feel like we’ve done that well with our first 2 collection and will look to do the same in 2017.

  3. Michelle says:

    Thanks for the update. I will accept your decision :) I have 20+ kits that I can use this year and will patiently wait for next year :)

  4. Kelly C says:

    My request for the 2017 kit would be less pink, more royal blue, navy blue and green. Every day life colors. Please! I love Project Life, going on my 6th year now! :)

    • Kari Holt Kari Holt says:

      We do our best to make our Project 52 designs something that will work well across genders and design styles. We feel like we’ve done that well with our first 2 collections and will look to do the same in 2017.

  5. Jen S says:

    I’ve never seen a company more dedicated to listening to their customers & adapting their business to meet those needs! Keep on keepin’ on Becky!! 😊😊

  6. Shanon says:

    I don’t have a comment about project 52… But since you mentioned the possibility of creating more niche items that may have a smaller market… I would really love to see some running theme cards and some LDS specific (but not missionary) cards. I’m pretty much an app girl… But if either of those became available in physical product, I would buy it in physical form as well as in the app!

  7. Gayle says:

    I am loving the 2016 on the app, my first time going all digital. I would like to see more neutrals such as navy, khaki, greens, etc. Will you be giving any hints on photo books? I would love the book look instead of a binder look.

  8. Ginny Boyd says:

    Well as long as people are requesting things, here’s my wish. I would love some kind of info post/document that talked about coordinating the different kits. For example, I am using Project 52 in the app this year, but some days the cards don’t meet my need for the page I’m working on. It would be great to know if any of the same colors are used in another kit. So, I could look for something else that would match or coordinate with my project 52 cards and feel the need for that day’s page without looking thru all the sets individually. A cheat sheet for those rebels who like to mix it up a bit. 😀 Thanks.

  9. Monique says:

    Oh Ginny Boyd……I totally agree with you!!! I would love to know what kits “go together” color-wise.

    And thanks to the BH crew for listening to all of us!!

    • Kari Holt Kari Holt says:

      I suggest looking at our Card Reference Sheets (in the navigation bar go to Project Life> Card References) that show all of the cards in a collection so you can compare colors and designs and give you ideas on how you might pair them together when working on your albums :)

  10. Patricia says:

    I was thrilled when Project 52 2016, I love it!
    Becky has some many kits, soon there will be new others! ;)
    I loved the fact it was released only in digital format. There is a lot of kits that people outside of US will not have access to.
    I see a company that is trying to please customers and being honest about it. Can’t you feel the love it?! <3

  11. Jen says:

    THANK YOU!!! Great news.

  12. Cathrine Egeland says:

    I don’t mind it being digital and app only. But I do agree with a lot of the comments here; less pink and girly, and more blue/green/grey/coral 😍 the project 52 for this year is just gorgeous, and so, so versatile! I love it, love it, love it! And the simple, yet so pretty design just makes it all that much better 😊

    But a suggestion for a future app/digital only kit? A remake of the Playful Core kit in boyish colors!! Pretty please?! I would have loved it for my toddler boy, after using the baby boy kit for documenting his first year 😉

    • Kari Holt Kari Holt says:

      We’re glad that you love this year’s Project 52 collection! While we won’t recolor a collection like the Playful Edition for release (since we leave those decisions up to the actual designers), we appreciate the feedback as we plan for future products :)

  13. Deb Alexander says:

    Thank you for this! Even though I prefer to use the app for P52, I appreciate this post, Becky, and your explanation for this business decision. And I appreciate your willingness to even explain it to us!

    I’ll echo the request for 2017’s cards in the more navy/khaki/Kelly green – I LOVE this year’s colors as well.

    An idea for a future kit – music! My family consists of a bass player, a drummer, a singer, a piano player – and all of us are concert-goers. I’d love some music-themed cards.

    Thank you for all that you do to help all of us preserve our memories. 😊

    • Kari Holt Kari Holt says:

      We do have a set of Music Themed Cards available in our shop now (that will also come to the app soon)!

  14. Helen says:

    I would love a collection for small animals – we can’t have dogs and cats because of allergies but we have dwarf hamsters (hopefully soon some guinea pigs) but I cannot find any cards that work with the hamsters and I don’t like to leave them out of the album.

    I use all formats of project life and like that some are only available in certain formats as it ‘forces’ me to use different cards etc. x

  15. Nicole Norman says:

    I happily grabbed up Project 52 2016 and my favorite thing about it? SQUARE CORNERS. Please please please make all digi kits with square corners on the cards! Anyone can make the corners rounded very easily with a template that has rounded corners, but I can’t use some of the cards with rounded corners because I can’t duplicate the pattern in the corners where they’re clipped off on the cards. I’ve been all digi for a couple of years now, but the same is true for the physical cards. You can always round the corners, but you can’t “un-round” them.

    • Kari Holt Kari Holt says:

      All of our digital releases moving forward will have square corners to add to their versatility :)

    • Chrystal says:

      I am using the digi Project 52 2016 kit this year and LOVE IT! I want to echo someone else’s comment about the square corners. THANK YOU for making this kit with square corners! And if I could ask one other thing…. I would love it if you would offer the templates with square corners, too! Thanks for listening to all of the feedback… we really do appreciate it! :)

    • Abigail says:

      I’d love to see that for the physical cards too.

  16. Jenny says:

    Yes! I second the idea of a cheatsheet for combining different kits! I don’t plan on buying all kits 😉 But the ones I buy I’d like to mix with eachother. This would certainly help me while shopping!

    • Kari Holt Kari Holt says:

      I suggest looking at our Card Reference Sheets (in the navigation bar go to Project Life> Card References) that show all of the cards in a collection so you can compare colors and designs and give you ideas on how you might pair them together when working on your albums :)

  17. Michelle says:

    Happy to hear it will be in physical format next year. Thank you for having it as an option. Would love kits to ship by 1/1/2017 so we can set up 2017 year. Im waiting for Currently to ship and its Feb2nd.
    I agree with going to basic colors as previous commenters mentioned such as blue/green/khaki/ kraft etc, simple design, graphics and words such as Currently and Midnight kits. These 2 kits as mentioned were unique yet graphic. Clean lines and can be used for teenagers, by and older families. (Many of us PLers who started with you with young children now have older children and still doing PL Physical product and would like to continue :)

    • Kari Holt Kari Holt says:

      We do our best to make our Project 52 designs something that will work well across genders and design styles. We feel like we’ve done that well with our first 2 collection and will look to do the same in 2017. And we do plan for it to be available for people to have in time to start documenting at the beginning of the year.

  18. Carmen King says:

    I have gone to only the app since it came out and I LOVE IT! I love being able to scrapbook anytime and anywhere. It is the MOST convenient way ever and it requires NO supplies. I cannot express how grateful I am for that. One thing that has become important to me as I have used it and purchased so many kits is to somehow be able to organize or even archive ones I’m not using this year. I want to have the three matching kits right at the beginning of my choices instead of having to scroll through them all. Thank you for taking the time to listen.

    • Kari Holt Kari Holt says:

      So happy to hear how much you are loving the app! We definitely have kit + page organization on our list of things to improve in future app updates :)

  19. Carol says:

    Yes–I concur! Less pink in the kits!! I liked the comment about thinking of people who started with PL “back in the day” (I did) and now our kids are teenagers and our families are “aging.” Kits that reflect this would be really helpful…the Currently kit looks awesome but I’m trying to only use the app this year so that one is out for me. I love Cathy Zielske’s value kit and most of the Project 52 2016 version but I miss the kits like Cherry or Cobalt which would work for growing families/kids. But aside from this small comment–PL is AWESOME! And the app is spectacular. I love being able to scrapbook anywhere, anytime. Way to go Becky Higgins LLC!

  20. Jennifer Jesse says:

    woot! yes physical! LOVE! and oh yes…i have to agree with a previous post by Kimberly…. more Purple would be really really nice! i have the Cobalt core kit and it has lots of purple but would love to see another kit created with this color…and i would definitely purchase it to add to me PL collection. Thanks Becky for listening to us and caring! So grateful for Project Life, it has for sure changed my scrappy life in a BIG time way!

  21. Kristin Basbagill says:

    I am new to using PL and so far only have the physical kits. A lot of people have asked for a listing of kits that might coordinate and I have read Karl’s comment. I have not used any of the digital products so I was wondering a couple of things.
    1. Do you use Pantone colors for the physical and/or digital kits? Since the Pantone colors are universal in graphic design, the colors used in the kit could be listed on the kit’s box aand online description. This would provide references automatically.
    2. Are you able to change the colors of the cards in the digital and/or app? If yes, then a dropper type coloring tool that allows you to match one color to another would allow any card to be colored to match any kit. If a dropper is not available, then maybe providing the color numbers for each of the main colors in the kit so the user can go in and enter the exact color numbers to match. This is also helpful for creating solid mats and/or changing the color in between the blocks.


    • Kari Holt Kari Holt says:

      Thanks for your feedback, Kristin. Not all of our designers use Pantone colors in their work – they pull from a variety of color resources depending on their inspiration. While it’s possible for us to pull color codes and create lists for each product, it would be extremely time consuming based on the number of products that we offer. Since we are a “tiny but mighty” team, we choose to put our resources into creating more products and maintaining the high level of customer service that we are so proud to offer.

      Someone who has basic knowledge in Photoshop or Illustrator could definitely recolor artwork using those programs and the dropper tool or one off the other recoloring options that they offer.

  22. Carrie Bentley says:

    Put me on the “LESS PINK” wagon! More neutral and “boy” colors PLEASE!! I feel like all the “girly” kits exclude that there are boys and men in my life. It disconnects my husband and son from even wanting to look at and participate in memory keeping. I will be 100% physical forever…I don’t do digital anything except taking the photos, and I’m an android person. If it’s not paper in my hand, I don’t scrapbook with it.

    • Kari Holt Kari Holt says:

      Thanks for your feedback – we’ll do our best to work on designing with more neutral/boy palettes :)

  23. Lauren Shissler says:

    Kari, I know I already bugged you about the purple/blue kit stuff last week and I really appreciate your honesty and helpfulness explaining everything to me. After reading these comments I had a few more ideas. I am obviously on the less pink/more graphic bandwagon along the lines of the midnight collection like others mentioned. BUT I was thinking …what about a mini kit that’s pink and purple and metallic, a princess theme? I know it won’t work for everyone as a core kit obviously but I’m sure there are a lot of moms out there with daughters who would love it!

    With that being said definitely add me to the PURPLE PLEASE list :) and thank you and Becky again for listening to customers! I love you guys!

    • Kari Holt Kari Holt says:

      We do have a set of Princess Themed Cards (that are now retired but will be coming to the App) … Definitely pink but not much purple :) Thanks again for chiming in!

  24. Jess says:

    I wanted to THANK YOU for making such an awesome Project 52 collection for 2016. I’m such a huge fan of your physical products, but have been falling behind my albums. (Something about having a three-year-old and a one-year-old?) I’m working on catching up this year, and keeping current with 2016 digitally on my iPad. I ordered my first month of pages, and they arrived this weekend. I cried because I was so happy to see all of our memories printed out and album-ready so quickly! If anyone out there is reluctant to start scrapbooking digitally, (like I was,) I’d definitely encourage you to give it a try! The time you save can be spent making more memories or even catching up on sleep. :) Thank you, Project Life!

    • Kari Holt Kari Holt says:

      Thanks so much for sharing your experience with us … It’s great to hear that you’ve found a solution that is working for you this year!!

  25. Emily Daniels says:

    Am I the only one that enjoys pink?! I would also like to see a small pets option like hamsters, guinea pigs, birds, and fish. I do like the concept of more purple but not so much the idea of all neutrals. I was not a fan of the midnight set as I thought it was “too” simple and monochromatic. I do love that p52 will be a physical set next year. I have the app but I rarely use it because of the printing hassle and expense. I’m definitely one for the physical approach. But all and all I am really enjoying Project Life- keep up the good work! :)

  26. Athena says:

    I’d like to add my voice to say less pink, and a bit more thoughtful. To document life as it really is, not everything can be “Best day ever” and “Adorable.” It would be fun to have digital cards that were intended for a few words of our own choosing, different from the journal cards that take a lot of text.

  27. Yvonne says:

    Having spent a lot of time creating pages – especially about our family travels- in the app since it came out, I have given the following requests a lot of thought.

    My request for Project Life kits would be for you to add journal cards in the basic colours of the kit, similar to plain card stock, just like the add on kits you sell in physical form. Sometimes, just like in ‘old school’ scrapbooking, you need a little ‘white space’ – and the designs in the kits just don’t work.

    As well, although I truly enjoy the page designs with the spaces for large photos I would also like to be able to journal on those spaces, not just in the smaller journal card spaces.

    Next wish would be to have ‘mirror image’ versions of all of the basic page designs in the App as this would allow me to use create 2 page spreads with symmetry.

    As well, being able to ‘turn’ the journal cards 180 degrees – or mirror them – would allow more versatility.

    Many thanks for the opportunity to provide feedback :).

    • Kari Holt Kari Holt says:

      Thanks for sharing your thoughts … We appreciate you taking the time to provide your insight and feedback :)

  28. Pat M says:

    I wish there wouldn’t be so many duplicate cards in the box editions of Project Life. I don’t need 6 cards that say the same thing…and I don’t want to use the same cards in all my books. Two of each would be good….and have one side go vertical and have the same saying or picture go horizontal on the other side. There are so many times I want to use a card, but it’s going the wrong direction. Love PL….it really helps me get going! It’s all about the pictures anyway!

    • Kari Holt Kari Holt says:

      We’ve actually worked with our designers in our recent kits to offer very similar designs in both horizontal and vertical formats for the very reason you expressed. The concept of our Core Kits – and multiple cards – is for someone to be able to complete an entire album with one collection. We understand that no everyone wants to use them that way which is what we’ve also developed smaller products with less duplicates (like our Value Kits).

  29. Kathy says:

    LOVE, LOVE, LOVE the app!

    I’ve been a Becky fan since her first book. I also loved the CK CD font programs when they came out! Oh how I wish could still use them! That was when I first started “dabbling in digital”.

    Now I will be the first person to tell you that I love the creative outlet of using physical scrapbook products too. But storing all of it became a chore in itself and one day I started looking into digital scrapbooking products and it was freeing! …And I can still work on my library of printed pictures if I feel the need to create with physical products and load them up in PL scrapbooks! I think I could put together 10 years of albums with out running out of physical supplies (except albums, protectors, etc). Seriously!

    But this app is REVOLUTIONARY!!! At least to me it is! I have made so many scrapbook pages since the app came out. ❤️❤️❤️ And that makes me happy! Having the ability to take lots of digital pictures is cool, but having so many thousands of pictures can be overwhelming. But with the app it’s just so easy! I use my iPhone almost exclusively for my pictures so it just makes perfect sense. Whenever I have a few minutes of downtime, I just click my PL app and make a quick page or two or three! I’ve tried other scrapbooking apps out there and was not a big fan. But since I first tried the PL app, I’ve been blown away! And it keeps getting better. The updates are always adding functionality and value and I totally appreciate that! ;)

    That being said, there are a couple things I wouldn’t mind seeing in future updates and here they are:
    Ability Organize Kits. I currently have 65 kits (what can I say? I love them all!) I would like the ability to sort by most recently used, designer, as well as alphabetically.
    Option to Add Bling. I would love to have the option to add some of the extras from the digital kits like brushes, photo overlays, stickers, etc.

    Thanks and keep being Awesome!


    • Kari Holt Kari Holt says:

      Thanks for taking the time to share your experiences and input with us! We have a long list of requests for future updates to the app – most of which you’ve included. While not all of the features/requests on our list will be included in the app, we’re doing our best to keep the Project Life App user friendly while allowing people to create pages that they love :)

  30. Valerie says:

    Ok. Why is there STILL not an android app!!!!!! It can’t be THAT hard.

    • Lis says:

      :) Developing for 8 devices (Apple) is MUCH simpler than developing for hundreds (Android)!! It will happen. :)

  31. Michelle H says:

    Thanks for always listening to your customer base! I love all the above requests–but I won’t add anything–just wanted to say how much I enjoy your products, and APPRECIATE all the time and care you put into your work. It constantly amazes me. :)


  32. pam says:

    I would like to 4×6 filler cards!

  33. Thea says:

    Add me to the list of people looking for more mature designs, with less kiddie, cutsey, Barbie Pink and weird phrases. It is difficult to find simple and elegant. Over a long time span, a lot of us have moved out of the young child phase of our lives, and the teenage phase, and are not yet into grandchildren, but still want to do memory keeping like scrapbooking and Project Life.

  34. Katie says:

    I am a Seafoam and Midnight fan, but I love the PL 52 2016 kit. The big week numbers are awesome and the designs are fun. But I’m already running out of card designs after just 7 weeks. More plain ones like in the Midnight and Seafoam kits would be appreciated, in both 4×6 and 3×4, that would unify across a year without feeling repetitive.

    Looking forward to being able to mix physical and app pages next year with the PL 52 2017 kit. Thank you for listening. Another square-corner request here.

    Also, in the app I can no longer access my photos from Lightroom Mobile. Would love to see that direct link and greatly simplify the workflow, since the editing capabilities of the app are limited.

    Thanks again for all your efforts. The app is terrific.

  35. Christine says:

    Hi Becky and team,

    Is there any possibility of 2017 calendar cards to be produced for last year’s Project 52 digital product as a separate download? I am super keen to do it but not really enamoured with this year’s cards (however love last year’s design!)

    Thanks in advance! C