What will be on HSN?
March 25th is fast-approaching and we are super excited to share with you today the two brand-new Project Life editions that will be available that day for a screamin’ deal.
The Blush Edition and the Jade Edition. Both of these are coming to stores in May but this is your very first opportunity to pick them up AND the price will blow your mind. We’re offering these 2 editions in a format that isn’t available anywhere else, too! What that means is that we have put together the Core Kit + Album + Big Pack of Photo Pocket Pages + Designer Dividers in one beautiful KIT. All together. For one crazy low price.
Both editions so fun, so gorgeous, so awesome – each in their own way. The Blush Edition is more sweet, girly, youthful. The Jade Edition is more gender-neutral, hip, and can totally work for boy pictures. Be thinking about which one might float your boat for whatever scrapbooking you have to do. Be thinking about which friends you should tell to TUNE IN on March 25th so they don’t miss out on the least expensive way EVER to get Project Life. Be thinking about picking up an extra kit or two for GIFTS.
We have so much more to share – pictures and information and ideas! Only a week & a half leading up to the BIG DAY.
In the meantime, there are a few questions floating around that I’ll go ahead and address now. As always, you’re more than welcome to ask additional questions in the Comments of this post and we’ll do our best to answer those too.
Q: I missed this announcement. What should I know about Project Life being on HSN?
A: Check out THIS blog post and you’ll be all in-the-loop.
Q: How much will these kits cost?
A: We’re actually not able to announce the actual price until the day it’s for sale. HSN’s rule, sorry.
Q: I don’t have cable! How can I watch and/or buy?
A: No problem. You’ll totally be able to watch and order online at HSN.com that day – March 25th.
Q: I live outside the U.S. but I really want to buy this kit!
A: HSN is only able to ship to U.S. addresses, Puerto Rico, Guam and the Virgin Islands. Bummer, I know! We’d love to bring it outside the U.S. too, of course! Can’t do everything all at once and we have a LOT of wheels spinning – and spinning fast – right now. Hang in there, international friends. Products are coming to a store near you in May! And if you don’t know if your local shop will be carrying Project Life, be sure to send them HERE.
Q: How will I know when to watch Lisa on HSN?
A: Lisa will be on air several times throughout the day on March 25th. Her first segment is 12:01 am EST. Totally worth staying up late Sunday night to watch, if you ask me. HSN ordered a lot of these kits but no one can predict how fast they’ll sell out. She will present the “Today’s Special” (the Project Life kits you see above) several other times throughout the day – until they sell out.
Q: Is this “it” for Project Life that day?
A: Nope. We have MORE Project Life products that Lisa will sell on HSN on March 25th and I’ll happily share more about that next week! For now, I just wanted to give you the heads-up on which two kits will be the best deal of the day.
Q: What about the retailers who will be carrying Project Life in their stores come May? Is this whole HSN thing fair to them?
A: Great question. We love our retailers, we are so grateful to SO many of them who have purchased Project Life to carry in their stores … and we are thrilled about what the HSN experience is going to do for retailers, actually! The concept of the Home Shopping Network is to allow folks to shop from the convenience of their own home as they watch people show & demonstrate products on TV. The prices are oftentimes discounted compared to what you find in retail stores.That’s all true, and while I understand that this may be an initial concern to retailers, it’s actually a really cool thing. For everybody.
Project Life has never been on TV – ever. This initial exposure will mean that literally millions of people who have never heard of Project Life, will now know the brand and the product. (Okay, I just freaked out a little writing that.) Some of them will buy, some of them will not. But the point is this: The exposure is ginormous. Folks will learn about the solution-based product that you guys already know about. They’ll see how this system can be exactly what they need to get their photos out of boxes and off the computer – and into completed albums without a creative bone in their body! Coolest thing since sliced bread.
Do you see where I’m going with this? It’s incredibly exciting to many retailers who understand this “bigger picture” – because they know they’ll actually GAIN customers. And even if their existing customers pick up Project Life on HSN, it’s not something you buy once and you’re done forever. We don’t each have 400 pictures that we’re sitting on. It’s more like 4,000 – or 40,000 pictures! Right? They’ll see how fun + easy + life-changing Project Life can be – and they’ll want more.
Last comment for now: The Today’s Special on March 25th is “special” because it’s a one-time deal. If it ever happens again, it’s not for a long time. Anyone who gets the product and wants more will need to hit stores (physical or online) to get more of what they want. Yay for retailers.
Hope this helps explain a little more. Stay tuned for more information and more excitement!