Pocket Scrapbooking with Project Life

Cultivate a good life and record it.



project life + hobby lobby

higgins PLMapV3

Just seeing this map with locations across the country that will soon have Project Life, makes us feel pretty darn excited. This is really happening. We are just around the corner from Project Life landing in retail stores.

Hobby Lobby with its 500+ locations across the United States will receive the first arrivals. Those 10 locations pictured above? Just a teeny-tiny sampling of the awesome pictures you guys have submitted to us from 43 states! Thank you! Who knew empty space in a retail aisle could be so exciting?   : )


{ answering a few FAQs }

Q: Which Hobby Lobby locations will carry Project Life?

A: From what I understand, all 500+ locations across the U.S. will being carrying Project Life. Check out their Store Locator to find the location nearest to you.

Q: When exactly will the product be hitting shelves?

A:  There is no “exact” date that applies to all Hobby Lobby locations. It’s all shipping around the same time but deliveries will arrive on different days, depending on how long it take the trucks to drive there. I am told that the product will be in some stores as early as this Friday May 10 and continue for a few days after that to the rest of the locations. Contact your local store to get a more accurate anticipated arrival, but keep in mind that employees don’t always know delivery information and what’s actually on the truck before it shows up.  : )

Keep in mind that Mother’s Day is May 12 – so many of you might be able to pick up the perfect Project Life gift just in time! Hooray!

Q: How will I know when product arrives at my local Hobby Lobby?

A: The most sure way is to call your local store and ask them if Project Life has arrived – but I absolutely, positively will keep you posted via facebook, twitter, and instagram as soon as I hear about products arriving anywhere this week.

Q: Why is Hobby Lobby getting Project Life before other retailers?

A: It’s simple: They placed their order first, so it’s being delivered to them first.

Q: What about other stores and local retailers?

A: Michaels (U.S. and Canada), Archivers (U.S.), Meijer (Midwest), Spotlight (Australia, New Zealand, and Singapore), HobbyCraft (United Kingdom), and lots of wonderful independent retailers and online shops will be carrying Project Life as well. And yes, we will continue to sell our products on Amazon – including all the new items. We encourage you to shop where you prefer to shop – and where it makes the most sense for you based on your life circumstances. We are thrilled to offer so many options, and now … in so many actual, real, physical locations!

We are honored that so many stores will carry our products. The Project Life Store Locator will soon be available right here on my website. In the meantime, if you have a favorite local shop that you think should carry Project Life, don’t be shy! Inquire directly with them to find out if they’re already on-board. Any retailer can place Project Life orders by contacting us HERE.

Q: What exactly will be available at Hobby Lobby?

A: The following Core Editions: Midnight, Honey, Blush, Cinnamon. And the following Mini Kits: Baby for Him, Baby for Her, Holidays, Seasons, Childhood (Wellington Edition), and Wedding.

In terms of “plastics”, Hobby Lobby will carry the Big Pack of Design A, Big Variety Pack 1, Big Variety Pack 2, the classic Scrapbook Dividers; and a couple editions of Designer Dividers (Honey + Blush).

They will also have some of the little boxes of Textured Cardstock: Midnight, Honey, Blush (3×4 size) + Honey, Blush (4×6 size). As well as the little box of 100 Grid Cards (3×4 size).

A couple more things: Hobby Lobby will carry the 3-pack of Project Life Journaling Pens and a couple Albums – Cinnamon + Honey – which will coordinate with many Project Life editions.

All of the above mentioned products can be found in our CHA-Winter 2013 Catalog on the Products page sidebar.

Q: What about the other Project Life items that will not be at Hobby Lobby?

A: To kick off the Project Life program at Hobby Lobby, it’s just a 2.5-foot section in the scrapbooking aisle. They’re cramming a lot in that section, but it’s not enough space for everything that we offer. See what I wrote 2 questions ago (about all the options for where to purchase Project Life).


{ writer’s cramp }

David and I recently hopped over to California where we got to see pallets and pallets of Project Life that were being sorted out and shipped. Super exciting, and pretty surreal. But there wasn’t time to really soak it all in. I was there on a mission … a fast + furious mission to personally autograph nearly 700 Core Kits / Mini Kits.


I shared this picture via social media and promised I would blog about it.




There was a room all set up and ready for me to plop down at a table and get to work.


These stacks can’t scare me. Let’s DO this.  ; )



I had plenty of Medium point Slick Writers ready to go, and I made them work hard. Our packaging is definitely slick – and this ink dries before you can even try to smear it. Best pen ever for slick surfaces. Made by our friends at American Crafts and now branded with Project Life. Yippee!


Hello, Cinnamon Edition. Yay, Kerri!


The way-cute Blush Edition. Love those American Crafts designers!


The super popular Honey Edition. Go, Lori!


Oh, Liz. The gorgeousness of the Midnight Edition …


After signing 400 Core Kits, I moved on to autograph the Mini Kits.


Hobby Lobby is carrying these 6 Mini Kits (left to right, top then bottom): Childhood – Wellington Edition, Holidays, Baby for Him, Wedding, Seasons, Baby for Her.

Each Mini Kit has 100 cards (20 4×6 Title Cards + 80 3×4 Journaling Cards).





Everything autographed was loaded right back into the cartons to be safely shipped to Hobby Lobby.


{ Why? What’s this all about? }

Oh … you know. Just for fun, really! We have arranged for these autographed products to go out to pretty much every Hobby Lobby location across the country. We wanted to do something as an excuse to give away some prizes – to 10 lucky winners!

As soon as Project Life hits your local Hobby Lobby – run over there! Oooh + aaaah and look for a Core Kit or Mini Kit that has my autograph. As shown above, the signatures are right on the top lid of the box, so there is no “digging around” necessary. Make your purchase. There are no limits (except your budget of course)!


{ contest details }

If you purchase an autographed Project Life Core Kit or Mini Kit from Hobby Lobby, submit your picture for a chance to win 1 of 10 exciting prizes!

10 winners, 10 prizes

1 Grand prize winner will win a lunch date with me (details forthcoming)

3 winners will win a full collection of any Project Life edition you choose (Core Kit, Album, Big Pack of Photo Pocket Pages, little boxes of Textured Cards, Designer 12×12 Paper, Designer Dividers)

3 winners will win a Project Life Mini Kit + Mini Album combo (you choose edition + color)

3 winners will win the big Project Life pen set (18-pack with a sweet case)

The photo must contain 3 elements

1. your cute face

2. the autographed Core Kit or Mini Kit that you purchased (with or without other Project Life items purchased at the same time … doesn’t matter)

3. your Hobby Lobby receipt – or at least part of it – for proof of purchase

To “submit” your photo, these are your options (choose any)

1. post on your facebook page + on my facebook page

2. post on your twitter account + tag #PLatHobbyLobby

3. post on your instagram account + tag #PLatHobbyLobby

4. email your photo to submissions@beckyhiggins.com

Important notes + rules

1. Hobby Lobby is a U.S. retailer. As such, this particular promotion is applicable to U.S. customers / Hobby Lobby purchases only.

2. Regardless of where you submit or post your photo, your first name + city + state MUST accompany your post or email.

3. The contest begins this week as soon as product hits Hobby Lobby shelves – and goes through May 31. That means May 31 is the last day to submit your photo.

4. The winners will be chosen at random from all the above avenues and announced on my blog the following Monday – June 3.

5. Hobby Lobby employees are not eligible to participate, in order to give customers a fair chance.

6. This contest is sponsored by American Crafts.


{ everyone else }

If you’re one of the nearly 700 customers that will find an autographed + numbered product, woohoo! We can’t wait to see your submission! But what about the other thousands of customers? You may not be eligible for one of these 10 prizes, but we would still LOVE to see your pictures!

Anyone making Project Life purchases at Hobby Lobby in the next few weeks is invited to share those in any of the above-mentioned avenues (social media or email). Our favorite pictures are the ones with YOU in it! Be sure that we know WHERE (which city + state) you are spotting Project Life at Hobby Lobby! And don’t forget to add the hash tag to instagram and twitter posts – #PLatHobbyLobby

Project Life at Hobby Lobby. Seriously. So fun! Happy Shopping, everyone!


90 Responses

  1. Tana says:

    The suspense is killing me! I cannot wait to shop at Hobby Lobby for Project Life projects. So excited! Congrats on all the success and much more to come!

  2. Jennie says:

    Oh my goodness, that is SO fun! I have already been stalking my Hobby Lobby since the display went up! Looks like I will have to start going every day from now on!!! LOL! Thanks Becky! :D

  3. Paula Laird says:

    Yay! I’ve been stalking the blog this morning! I was really hoping you’d say they would start showing up on shelves today, but I can practice patience! :) Can’t wait to get a new kit!!!

  4. Jennifer Spindle says:

    Wow what success:) congrats and can’t wait to shop at hobby lobby;) so excited!!!!

  5. Pam B says:

    This reminds me of Willy Wonka and the Chocolate Factory. Looking for the gold bar. :)

  6. Marcella Maybery says:

    I agree with Pam B…..It’s like hoping for a Golden Ticket…lol The people at my Hobby Lobby are going to be looking at me all crazy trying to sort through the boxes to see if your autograph is on there… how fun….

  7. kristina says:

    How fun!!! Congrats, Becky! SO happy for you! :) Go Project Life go!!!! :)

  8. Heather says:

    So exciting! Would it be weird if I were to camp out in front of my Hobby Lobby in the hopes of snagging one of the autographed collections?! Congrats to you and your team!

  9. Missy G says:

    When will the items be available to order at Amazon or American Crafts? Are the products rolling out to HL first and then available online or what? What about what’s not available at HL, I didn’t see the Kraft edition listed?


    • Carrie says:

      I’m holding out for the Kraft edition myself. Sad to hear it won’t be at HL!

    • April says:

      Becky & her customer service team have stated on facebook Multiple times that the items will be on Amazon and at Michaels later this month or early next month

  10. OH MY GOSH!!! Dear god, PLEASE let me be one of the lucky people to get an autographed copy!!! I am DYING to try to get one!!!!

  11. Alissa says:

    Oh this is awesome. I called them on Friday. The girl was like “project what?” I was like, “Just wait. It is the most awesome scrapbooking thing ever.”
    Becky you are awesome!

  12. ashley says:

    Do you know the other retailers will carry the other editions/products or is this all that’s being offered through retailers?
    I was really hoping to pick up the Kraft edition and accessories.

  13. Gina E says:

    I was stalking my local Hobby Lobby this morning – AND your blog while I was in there to see if you’d updated. Of course, it was still before 8a.m. your time…but I was hopeful! I’ll be popping in there all week to see if they’re one of the lucky ones. We are only 6 hours from the HL headquarters..so…hopefully we’ll see stuff this week!!!

    • Elizabeth A says:

      I live 5 minutes from HL HQ and I cannot tell you how hard it is to not pester the people I know that work there. However, I have pestered the employees at my favorite HL and now know what day the truck arrives. Can’t wait to go see it all!!




  15. carisa says:

    oh my gosh – I’m SOOO excited that HL will have the baby kits! just in time for my baby to arrive. :D

  16. How VERY exciting. You signed 700 boxes. WHOA!

  17. Judy says:

    I’m heading to HL this afternoon! I’ve been patiently waiting. I need the Baby for Him kit ASAP! My first grandson is due in 6 weeks! He needs his own PL book!

  18. Margaret says:

    I was hoping you’d say it is on the shelves. My Hobby Lobby put up the PL sign in mid-April, so Yay!, my wait is almost over!! :)

  19. Amanda says:

    Absoultely fun idea! Wish I was closer to a HL.

  20. You are brilliant. That is all. xo

  21. Nicole says:

    I have anxiously been awaiting the rain edition…so excited for it! It will be my first time doing project life! Is it only going to be on-line then? If so, when is the amazon release date?

  22. Gail says:

    The closest Hobby Lobby is over 100 miles away from me! Any chance you’ll be doing something similar for Michaels when they get Project Life?

  23. Sherry Untiedt says:

    Sounds like fun if you are lucky enough to be near a Hobby Lobby. I am not. :( I must continue to wait. Any idea when Michael or Amazon will get there order. I was hoping to have it by my birthday, May 16?

    Thanks Becky. Way to go!

    • April says:

      Becky & her customer service person have stated Multiple times on facebook that it will be the end of this month or early next month

  24. Kim says:

    This is my 3rd year using PL. I don’t really “know” you, but I’m so proud of you and excited for all that you have accomplished with your business. Thank you!

  25. Sherry Untiedt says:

    Sounds like fun if you are lucky enough to be near a Hobby Lobby. I am not. :( I must continue to wait. Any idea when Michael or Amazon will get there order. I was hoping to have it by my birthday, May 16?

    Thanks Becky.

    • April says:

      Becky & her customer service person have stated Multiple times on facebook that it will be the end of this month or early next month

  26. ShellyJaquet says:

    Yeah! So happy for you! :)

  27. Deanna Clark says:

    can. not. wait! Very exciting news!

  28. This sounds so fun.. wish I could afford it this month.. maybe next time :) Good luck Becky and I’m so glad these will be in the stores :)

  29. valerie says:

    Wonderful! I am always in Hobby Lobby so this will be a much easier and quicker way to get products. And more people will have the opportunity to see how nice they are.

  30. ChrisyC says:

    So excited to hear that Spotlight will be stocking Project Life in Australia.

    :-) Let’s hope they’ve put in a big enough order that even us folks out here in rural Australia can access Project Life in our local stores.

  31. Karina says:

    Becky !!! I lived in USA for 15 years and I moved to Mexico City ( Where I live now ), and I’ll go visit my family in Utah. When ? I ‘ll arrive this coming Friday !!! Just in time to get 6 kits !!! SOOO EXCITED !!! Congrats for all your success !!!

  32. kat-in-texas says:

    Oooooooooh! I want a signed copy and to win the Utah trip to meet you!!! That would make my millenium!!!! lol.

  33. Susan C says:

    How very cool…may have to drive an hour or so but it will be worth it for a signed copy, keeping my fingers crossed.

    Any idea when the new editions will hit Amazon?

    • April says:

      Becky & her customer service person have stated Multiple times on facebook that it will be the end of this month or early next month

  34. Kris says:

    Can you let us know the update on dates of arrival at Amazon—no Hobby Lobby nearby.

  35. Jenn says:

    Love project life, thanks for sharing the pictures.

  36. AniB says:

    Sounds like so much fun! No hobby lobby in my area, but good luck to everyone!!!

  37. Maria says:

    What a fun idea! I am too far from HL but I would be in on the hunt if I was closer. Will you be announcing when Michaels will get the PL products? And Amazon please. I keep checking everyday!! :)

  38. Brooke says:

    Not sad at all that we in Australia are missing out on all that fun. You mentioned the magic word “Spotlight”. = )

  39. Diane says:

    How exciting for you! How exciting for us! So looking forward to Project Life being available in Hobby Lobby!

  40. Annette Kelly says:

    Oh Becky, Thank you so much for choosing Spotlight as one of your Australian stores. I can’t wait till the products arrive there on the shelf. I am so excited.

  41. Amanda McGregor says:

    Project Life in Spotlight … Becky Higgins’ Project Life in Spotlight … Spotlight Australia…as in only 50km from me … as in a 40 minute drive from me … OMG!!!!!!!!!!!!!!!

  42. Heather says:

    What a fun contest! I’ll be watching our Hobby Lobby!!

  43. Gail S. says:

    Hope I will be able to get to a Hobby Lobby soon (the closest is 90 miles away!!) How F*U*N :)

  44. Jackie says:

    So very excited to read that Michaels in Canada will be carrying PL, Awesome news!!!!!

  45. Cindie says:

    For kicks, I typed my zip into the Hobby Lobby store locator…no stores within 25 miles. Sigh. I’m anxiously awaiting the Midnight edition at either Michael’s or Amazon. Thank you for providing regular updates through the whole process!

  46. Stacey says:

    Not that the product coming to Hobby Lobby doesn’t excite me because it absolutely does! But this post was so much more useful because I finally learned what the slicker pens are for! haha I’ve never been a traditional scrapbooker and when I bought the pens from HSN I had no clue what the slicker pens were for. I assumed they were for writing on pictures but didn’t know they worked on similar surfaces. So thanks Becky for opening my mind. :)

  47. Neroli F. says:

    Am one of your NZ fans – excited to see your comment about Project Life being available in Spotlight (NZ & Australia) – any idea on when stock will hit the shelves here?

  48. Carrie says:

    Will any retailer be carrying the other, not listed editions (Rain, Kraft, etc)?

  49. Sonya J says:

    I just saw the display at my Hobby Lobby this weekend! Hoping I can get one of your autographed items. I’m so excited for it to be at Hobby Lobby because I think I can get my mom on board with this system when she can get it in the store!

  50. April says:

    I am probably the only one who thinks that the autographed boxes is the dummest idea. There will be the greedy people who have time to stalk Hobby Lobby and buy all they can find on the shelves and than list them on ebay for 2x the face value. So those of us who are not near a Hobby Lobby or don’t have time to stalk the stores.

  51. Joni says:

    Exciting news!

  52. Kat says:

    I was so sad after stopping by my local Hobby Lobby in Lincoln NE last night so I could get a photo of the empty display…nothing anywhere! When I asked several people including the person in charge of stocking if they were getting Project Life, they said “what’s Project Life?” I told them they should go to your blog and look at it since the store’s logo is on the site and tons of people are looking forward to this event. Funny to explain to them who Becky Higgins is and what your product is about :)

    • Heather says:

      I was there today (in Lincoln NE) and the empty display is there in the aisle with all the other albums… Can’t wait for it to be filled!! :)

  53. Jeannette says:

    Very Cool! This is like Willy Wonka & the Golden Ticket:-)!!!!!!!!!!

  54. Jeanne says:

    Thanks for the updates! I wish that the fun contest could have been available to everyone and that Amazon would have received some of the autographed kits as well. The nearest HL to me is 180 miles away. Luckily, we have a Joann’s opening here at the end of the month. Hopefully they’ll have something at some point. :)

  55. Luanna says:

    I called my local HL and the poor sweet girl that answered the phone had no idea what project life was. I will have to educate her when the shipment arrives. :) I will be checking Friday afternoon.

  56. […] Welcome to anyone who’s hopped over. I’m pretty much obsessed with Project Life and have been stalking my local hobby lobby in hopes of scoring an autographed kit when the shipment arrives. (Read about that on Becky’s Blog). […]

  57. Tracey says:

    I’m a huge fan of Becky and Project Life and don’t want to be a party pooper, but I will either continue shopping on Amazon or wait until the products are available at one of the other retailers. I refuse to support Hobby Lobby due to the owners’ fight to deny comprehensive health insurance for the company’s 13,000 employees.

  58. […] are headed to retail stores and Amazon shortly. While a few of the products shown are arriving at Hobby Lobby now, many will become available in retail stores and online in late May/early June. Stay tuned to […]

  59. alli hughart says:

    um…did you edit the grand prize information? i remember seeing it included an all expense paid trip to Utah, trips to scrapbooking stores and a lunch date with you. was that all in my imagination??

  60. Susan in Atlanta says:

    So sad – I stalked our Hobby Lobby on Friday, Saturday, Monday and was there today when they finally put out their Project Life goodies. None were autographed so I cannot enter the contest – boo hoo – but I did buy some more PL items to add to my stash. :-)

    • April says:

      The fairness of some stores getting multiple signed kits while others get none is stupid There should have been something a bit more fair to all buyers for this contest! While some think it is fun this is bad marketing ploy

  61. Angelica says:

    I purchased 3 signed kits today at my HL!! Does that mean I get 3 entries??

    • MS says:

      It seems to me you could have as many entries as you could take photos of. There doesn’t seem to be any way for them to check for duplicate entries or to verify who the original purchaser was. You could enter yourself with each kit, your best friend with each kit, your dog with each kit. All you need is a photo of yourself and part of your receipt. Heck, you could even buy 3 kits and take them back after you have your photo posted and let someone else have an entry.

  62. Donna W says:

    Hey Becky I am soooooo excited, ok so last week I went to HL and found your display EMPTY of course they were waiting for shipment to come in. I have been so busy this week that today was the only day I have had to get in there and see if anything was left. I was sooooo hoping for a Cinnamon core kit and OMGOSH not only did I get a Cinnamon Kit IT WAS AN AUTOGRAPHED ONE. LOL I know I squeeled cuz several people in that aisle turned to stare at me well of course I had to explain why I was so excited and to make a long story short by the time I got done explaining PL to them your Display was swarmed. I got out of there to get my kit home..My picture will be coming your way soon…Over the moon excited I got the kit I wanted and an autographed one at that…..Love you and PL thanks Donna

  63. Nothing like entering the contest on the LAST Day!! <3 <3 Finally made it to the Hobby Lobby in Florida I've lived here for 2 years and this is the FIRST time I went there!! I was so EXCITED! to find a SIGNED Honey Kit!!
    THanks for the chance to WIN!! Posted my picture already! <3

  64. Maggie says:

    Wouldn’t you know that I just received an autographed Blush edition today after ordering online? A day late but was so happy to see the autograph! I can’t believe there were any left!

  65. […] when we announced the contest? You guys weren’t messing around. In fact over 300 of you submitted a photo of you + your […]

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  69. robin guyette says:

    when will the new project life carrying case be able 2 be bought and where? is there a spring and summer catalog coming out 2 buy stuff in I love project life not many places in Vermont 2 buy
    thanks robin

  70. Katey McGuckin-WOOLAM says:

    I will Never shop at you store. Women desire right.s. I will spend my energy convincing all women to boycott you. I am a 61 year old women that spent her life trying to win basic Heath care rights. Why?

  71. Susan Routt says:

    Due to your decision not to cover contraception for women this is one woman who will never spend another penny in your store

  72. Dee says:

    I will never shop at Hobby Lobby again nor will any member of my 78 strong family once I get done educating them at the family reunion this weekend. You change your policies on supporting women then I will come back. I think its funny you wont buy contraceptives but you will buy Viagra for men.

  73. raleen says:


    I am with you. Hobby Lobby wont support contraceptives but will buy Viagra for men. They are just another
    soulless corporation. Its always the soulless that act like they are moral superiors.


  74. JAbay says:

    Hobby Lobby = Bankrupt in 5 years – Biggest mistake in the world to make a bunch of crafty women mad.
    :) Make sure your big wigs get huge bonus’s before they close the doors.

  75. Gloria says:

    Never shopped with you people and never will now. This is beyond the scope of intrusion into women’s lives. Maybe you need to concentrate on stopping the forced abortions and sterilizions in China since the crap you sell employs Chinese to make. Stop making atheists.

  76. amy oliver says:

    this looks fabulous – how do I get one for baby for him right now???

  77. ShameOnYou HobbyLobby says:

    This woman will NEVER shop at your stores again.

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