Yep – this is happening! Most of you know Heidi Swapp, so I imagine many of you don’t even need further explanation about how exciting this collaboration is! What most of you may not know is that we have actually been personal friends since the year 2000. We were introduced to each other by Nanci – my friend + Heidi’s cousin. That first time Heidi came to my house for “scrapbook night” was pretty epic. At the time, I was the Creative Editor for Creating Keepsakes magazine and publishing my first book. Heidi was starting to teach classes at a local scrapbook store. It wasn’t long after that Heidi was inducted into the CK Hall of Fame and the rest is history – for both of us.
Over the years, we have both fallen into the most wonderful and crazy journey as scrapbooking professionals. In other words, we both ended up building careers in a completely different way than we ever imagined – and, of course, independent of one another. Heidi and I really are so different from one another in many ways, but we both most definitely have much in common – including our passion for memory keeping and a deep desire to help others with scrapbooking. The exciting thing about this collaboration is that we’ve each “done our thing” all these years, but this is the first time ever we’ve actually worked together to create something – for you!
You guys know Project Life® is my baby and you know how much I care about creating solutions and organization to help people scrapbook easier + faster. You know that Heidi is amazingly creative and she has the coolest aesthetic. She is spicy, full of life, and so inspiring. I love being around her! Taking what I have created with the Project Life system and combining that with the designs that you have come to love from Heidi … is what we are super excited about. We genuinely hope you love it!
Have a look at our little video announcement and then stay tuned all week long to both of our social media because that’s where we are sharing the very first sneak peeks of the brand-new products! We will soon be sharing the full reveal of ALL of the products that have come out of this collaboration (another blog post), so stay tuned for that. Don’t worry — you don’t have to wait long!
I’m sure you’re wondering when, where, and how you can purchase the new items. This line of products was created exclusively for Michaels, so you can purchase everything at any Michaels location. And … you can also purchase these items conveniently online in our shop, too! As soon as they become available in both Michaels + in our online shop, I’ll be announcing that, so be sure to follow my social media or sign up for our eBlast.
Are you as excited as we are?! I know you’ll be more excited when you actually SEE the product! Soon, soon, soon. Remember: You can start seeing sneak peeks TODAY on social media from both of us. You’ll see different pictures on Heidi’s social media than what I’m sharing, so watch for both.