project life at michaels – Q+A
There has been so much enthusiasm over the initial launch of Project Life at Michaels – it’s exciting! You’ve had some questions about the release and we’ve received some additional information about Project Life arriving this week in 700 Michaels locations, so I wanted to pass this along to you straight away!
Q. What do the Michael’s exclusive product look like?
A. Those 2 new exclusive editions I mentioned? Pictures of those will come as we get closer to their arrival in August. There are also 5 albums exclusive to Michaels, as shown here. First-ever look at these albums!
Exclusive album coordinates with the Cinnamon Edition
Exclusive albums coordinate with the Honey Edition
Exclusive albums coordinate with the Kraft Edition
As a reminder, Michaels is currently the only national craft retailer currently carrying this Kraft Edition of Project Life. We’re so excited that it’s now even easier for you to pick up!
Q. Which Michael’s locations will carry Project Life? Will it be available in Canada?
A. Lots of questions about which of the 700 stores will be carrying Project Life. We have been able to get our hands on a complete list of stores [below]. You can look to see if your local store will have our products – and yes, there are several stores in Canada!
Click for the PDF: Michaels 700 PL Store List
Q. How will I know when product arrives at my local Michaels?
A. For some lucky customers Project Life has already been placed out on the shelves. We love seeing photos like this one I spotted on Instagram from Brentwood, California.
Be sure to share your photo with us at firstname.lastname@example.org or on Facebook – or tag your photos #PLatMichaels on Instagram and Twitter.
Of course the best way to learn more about product availability is to call your local store and ask them if Project Life is in stock – or visit the store. It should hit most of those 700 locations this Friday, June 21.
Q. What’s coming in August?
A. In August, I am told that ALL Michaels stores will have a full-range of Project Life products in larger quantities. That includes two brand new, never-before-seen editions. Like I said, more details and plenty of sneak peeks will be available soon!