new product announcements – core kits


Surprise!! Today we are announcing all of our brand-new products that will be launching at the CHA trade show in January! We’re breaking up the announcements into 3 blog posts just so it’s not completely overwhelming in one big giant post.

In this first post, I’m tickled pink to introduce you to two brand-new Project Life® designers! Please join me in welcoming Emily and Amber. We think you will ooh & aaah over their designs like we have. I can’t wait to show you MORE – but for now, we’re all about giving you a first look at two brand-new editions that will be coming soon. (Release dates to be announced soon.)

I’m not going to say much about the products. I’ll let the images speak for themselves.  : )

Project Life Strawberry Edition, designed by Emily Ley





Screen Shot 2013-12-18 at 3.40.20 PM


Emily LeyCIR

Designer Emily Ley

Project Life Azure Edition, designed by Amber LaBau


PL Album Mockup_Azure_01RGB


Screen Shot 2013-12-18 at 3.42.06 PM



Designer Amber LaBau

Leave a Reply

96 Responses to “new product announcements – core kits”

  1. Lindsay N

    OMG! I love them both! Thanks for sharing Becky!

  2. Cathy

    They are beautiful!

  3. Lindzie

    I just discovered Emily Ley. She has some great stuff!!! Looking froward to her line debuting with you!

  4. Sandra

    Love,love,love these new products….. Can’t wait to see them for sale!!!!!

  5. denise

    WANT Strawberry…NOW please lol

  6. Alison

    They are both amazing. So exciting to look forward to.

  7. Jill Price

    Love the new kits! Can’t wait to see more!!

  8. Debra Busse

    Both kits look awesome!!! Can’t wait till they hit the stores!

  9. Mollie


  10. Deiga

    Love! Both kits are beautiful…

  11. Vanessa

    I can’t wait!

  12. elisabeth lind

    oh my goodness can you please stop making SO MANY amazing kits!!!! Just kidding I seriously love all the variety we have now, I still love my first ever kit {amber} but I love the fact that there is so much gorgeousness available this year!! I’ll be getting both of these too -_- lol :)

  13. Pam

    Love them!

  14. Kelly Holden

    Ooh Yay!! Love these… The brighter bolder colors absolutely sing to me!

  15. Melissa

    Ahhhh! I LOVE both of these!

  16. Erin Davenport

    SO thrilled that Emily has joined up with you! What a fabulous pairing – LOVE the new Strawberry kit. Way to go, Emily!

  17. Jennifer Johnson

    I must have Azure! Love them both and will probably have to have them both.

  18. Sami P

    I Love them both & I am going to need them :) holy moly, I just LOVE that album from the Strawberry edition. <3

  19. stephanie

    love them both but especially strawberry. Hate how long we have to wait for them to be available

  20. Tina T

    LOVE the strawberry!!!!!!

  21. Amy M

    Love them both! They are beautiful!

  22. dawn

    WOW!! Wasn’t expecting to see new ones already!! I LOOOOOVE THEM!! Can’t pick a favorite will put both on my wish list. Great job ladies, they look beautiful and amazing and fun!! Welcome to the team!

  23. Ruby J Moody

    I love both of them can’t wait to get them.

  24. Erika Hayes

    WHEN!!!!! WHEN!!! will I need to start 2014 without Strawberry? OH the horror… I LOVE BOTH of these may I get them NOW??? I hate waiting….. 2014 is my year of CONTENTMENT… THIS is not going to get me off to a good start.. I want them I want them I want them.. does that sound content… RATS!!! Well I will own them one way or another.. AND Strawberry WILL be 2014 PL

    • Emily Ley

      HAHA! Erika! Thank you for your sweet words! It was so fun working with Becky! Can’t wait for 2014 now! :) Emily

  25. Dalene

    Very cute! Can’t wait!

  26. Florence Webb

    I want both of them!

  27. Karen L

    Why did I look? Now, I have two more core kits that I “need”.

  28. Lauren Paige Head

    The one with the alphabet is going to be perfect for my son’s preschool photos!!

    • Amber LaBau

      Oh – I’m so glad you already have something in mind for this, Lauren! I’m starting PL with my kindergartener in January and am excited to be able to use this “kid-friendly” design with him. :)

  29. Robin Gibson

    Sooooo beautiful!!

  30. Cindy aka Scrapcollectr

    Love these gorgeous, happy styles! Welcome to both. So glad you’re here! :-)

  31. Dani R

    Omg!!! Strawberry Edition….swoon!! Live the vibrant happy rainbow colors!!!

  32. Tracey Walker

    OMG! They are gorgeous! Can we expect them in Australia?

  33. Karen Brooks

    Love, love, love them!

  34. Jennifer

    Whaaaaaaaaaaaaaaaat?!?!?!?!?!? I LOVE LOVE LOVE Emily!!!!! Yaaaaaaaaaaayyyy!!!!!!!!!!!!!!!!!!!!!!!!!

    I am almost out of my Clementine kit and just wasn’t sure what to replace it with. STRAWBERRY. This. Is. Perfect. This is so me! So fresh! So pretty! So Preppy! So bright!

  35. Emily Ley

    HOORAY!!!! I’m just tickled pink over this!! It was a bucket list dream of mine to design for Project Life! Just thrilled and honored! Thanks for all your kind words, everyone!! xo Emily

  36. Ani

    Wow — I love them both! Thanks for sharing.

  37. Karen Saunders

    I am looking forward to using these beautiful kits!

  38. Ebony

    Ok I’m officially drooling! I love them both!

  39. Crystal Boynton

    Absolutely love them both!!!!! Can’t wait for them to hit shelves. Great job Emily and Amber!!

  40. Megan Hebel

    O.m.g. These are probably my favorite core kits ever!!! So gorgeous!

  41. Leslie Culver

    I love them both but wow, budget won’t allow right now….will have to wait!

  42. Melonie colon

    Omg love it!!!

  43. Jennie

    was all set to go with midnight for 2014 until i saw strawberry. so glad emily ley is a part of the team now!

  44. Ashley Schultz

    Both are absolutely beautiful.

  45. Paula O

    Love them both!!!!!

  46. Anika

    My daughter Kyra will fall in love with “Strawberry” when she will get it next year! It’s so girly and perfect for summertime… Welcome & many thanks to Emily!
    Anika, Germany

  47. Jackie Pocock

    I love the Azure edition, cannot wait to get this – my favourite colours.

  48. Rufina Soelistyo

    Gorgeous designs!! Thank you Emily and Amber. I cant wait to get my hands on them! Hope they will be able to get to me safely when they are up for orders. ;)

  49. Ana Liza

    Love them both! Can’t wait! :)

  50. Amber LaBau

    Thank you SO MUCH, Becky, for inviting me on this journey with you! An absolute dream come true and I can’t wait to see how people use these products.. Thank you, thank you for all the kind words everyone!! :) xx

  51. Susan R

    Love both!!!

  52. Lindsey Kaba

    They’re both on my need list!!!!

  53. Rachael

    I absolutely LOVE the Azure edition. I have five boys, so I definitely tend to stay away from”girly” colors. I am so happy to see that Azure is so gorgeous!! It will definitely be my kit for 2014

    • Amber LaBau

      Thanks so much, Rachael! I’m in a house with all boys, too (even the cat!) so I totally get it! LOL.. Enjoy!! :)

  54. Keri Dawn

    I can’t wait!!!! They’re beautiful!

  55. Beth R

    Holy Moly, I have just decided that I will simply be a collector of PL kits !
    I LOVE them both and have finally realized that I am just going to have to mix and match my cards AND it will be okay. Soooo many adorable designs . I simply can not and will not choose between them :) I am so excited for some new tidbits , I think I will save my Santa money for new PL toys. Can’t wait !

  56. Janet

    I MUST have Azure!!

  57. Mary Cardini-Anderson

    Love the 2 new core kits, papers and books. Wonderful designers.

    Mary from NH

  58. Nicky from Okotoks


  59. Jamia

    Gorgeous all of it, not that I need more kits but these 2 will be coming toy studio.

  60. Kyla F

    I recently found Emily Ley’s work and blog and am so truly inspired by her! She has a God-given talent that shines through her designs and her work makes my heart smile. I recently purchased the Midnight Edition for my very first Project Life album (celebrating 2014 and documenting it in a big way!) and I am going to be using the Strawberry edition instead! I am super excited for this to be released so that I can get to work on it. You go girl, Emily! :)

  61. Elizabeth Noles

    OMG!!! I love the strawberry edition!! just wondering if you will also have a digital version, PL kits are starting to take over my apt so I am thinking of doing a few albums using digital project life. Love the previous kits and this kit has all my favorite colors. Right now I am using the Blush and Honey kits and i have the Vintage travel edition waiting in the wings for some trips I will be taking in 2014. I’m gong to New England so the colors work great. Why Becky do you have to keep making kits I cant resist? Love the album too.

  62. Melissa Carroll

    Oh wow! I think Emily Ley is my new favourite designer! I’d better hurry up. & finish off what’s left of Honey so I can buy Strawberry! :D

  63. Dolores

    I can’t wait to have both! Look forward to what you have for us in 2014!

  64. Dannielle

    gorgeous!! love these new mains also!!

  65. Vernetta

    SO pretty! Can’t wait to see all the design patterns on the cards!!

  66. Nena

    Amber did an AWESOME job incorporating femininity with “boy-like” colors. I am the only female among a household of males so this kit will perfectly marry myself with my boys’ photos. I can’t wait!

    • Amber LaBau

      Oh – I’m so glad you like it, Nena – and impressed that you picked up on that.. :) I’m the in same position with a house full of men and boys! LOL.. enjoy!! :)

  67. Jillian

    I can’t wait to get my hands on Azure! I hope it comes out soon because I wanna use it for my 2014 book!!

  68. LB

    Gonna need both of these core kits…Beautiful

  69. SuZeQ

    Oh yeah, baby. This collection rocks my world.

  70. sherried

    Love Azure. Can’t wait to get it. Do you have the pdf’s of these new sets yet?

  71. Sharon Konkus

    Love your knew stuff and will be excited to be able to get some of it. Thank you for designing it.

  72. Carrie Erickson

    Oh my gosh, both kits are fabulous. Can’t wait to get my hands on one or both! Thanks for sharing!

  73. Deb Rossiter

    Love the new kits. Beautiful

  74. Patricia

    They are both great. Thanks Emily and Amber for sharing your talents. Thanks Becky

  75. Rufina Soelistyo

    Are these 2 core kits available already? Where, where, where??

  76. Pat Oliver

    I love all the new products for Project Life, it is my goal to get to working on the one I purchased from HSN last summer. I have had health issues from a car accident that limits my time at my computer or doing scrapbooking projects and once I get started I don’t want to stop until I’m finished with whatever it is I’m working on.

  77. Renate Olsen

    WOW!! Totally in love with the Strawberry edition!! ♡♡


    Ohmygosh… these are gorgeous!

  79. Karen Tomlinson

    Do we have an estimated arrival date for these Core Kits? I am new to Project Life and ready to get started on 2014 but I love the Strawberry Kit so much I am trying to patiently wait for it to come out.

  80. Teresa

    will the strawberry edition be in stores? I can’t seem to find it….. maybe only on line? Please let me know

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