it takes a village
Project Life had its tv debut today. And I just got word – almost everything Project Life has sold out. In less than 24 hours. The only items left at the time of me posting this (24 hours after it all kicked off) are the Project Life 18-pack Journaling Pen sets (my personal favorite must-have) and the last few hundred of the “Today’s Special” – the Project Life KIT (Jade Edition and Blush Edition). When those kits officially sell out that means that 25,000 more Project Life kits are being distributed to homes across the nation. I am floored. Honestly.
I know you guys know this, but truly – it takes a village to make something like this possible. I am honored to be associated with dedicated, hard-working people who know how to make things happen.
I’m so grateful to HSN for believing in Project Life and seeing how valuable this system can be for their audience. I think they were a little surprised to see so many kits sell before Lisa even went on air. You guys weren’t wasting any time, were you!? (Awesome.)
The team at American Crafts is responsible for getting the product MADE – quickly, efficiently, and delivered to HSN in time. And when you receive the product and love the quality, you can thank them for that too.
Project Life isn’t Project Life without awesome design work. The AC in-house design team knocked out the Blush Edition and one of our all-time favorite Project Life designers, Lili Niclass, knocked out the Jade Edition – in record time! To this day, one of my very favorite parts of my job is working closely with the designers to make these products perfect for you.
My own little team has been a huge support in helping prepare for this occasion, as well as on this actual day. A special thank-you to Brandi (“Becky Higgins Customer Service” on facebook) who stays on top of answering so many of the questions that fly around.
Our awesome Creative Team pulled together a collection of really fantastic page samples to show off how simple + easy Project Life is for memory-keeping! Love you girls!
Crew was hanging out with us today, BURSTING with energy and David went into super-hero action and took him out today for a chunk of time so I could keep you guys updated via social media and watch HSN closely. It was kind of an intense day. Most supportive husband ever. I was lucky he had the day off.
Good grief, I’m sounding like this is some sort of award-winning speech. Sorry! I just feel really grateful. But – Lisa Bearnson. Can we just give her a standing ovation right now? Didn’t she ROCK it today? Welcome back to tv, Lisa! You are so loved and you have been so missed … and you did SUCH a great job selling Project Life today! THANK YOU friend, for all that you are – and for all that you mean to a lot of people. And thank you for hand-picking Project Life as the Today’s Special that you wanted to feature in your HSN debut.
Okay – since I’m in speech mode, let me just wrap this up now by reminding you … that YOU are exactly what keeps me going. We love our customers. We are so grateful to you, not only for tuning in and shopping today (because that’s just FUN) – but also for telling your friends to tune in!
And more importantly … for so many of you that have been “with” me long enough, you already know what your loyalty means to me. I feel your support. I feel your enthusiasm. I really do, and I’m not exactly sure how to articulate what it means to me. This isn’t about selling product. I feel like so many of you really get why I do this, and that means a lot to me. I want to support you as you strive to cultivate a good life and record it – and I hope that you continue to enjoy Project Life as the tool, the system, the concept – that helps bring that all together in your life.
Big, giant, squeezy group hug.