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Emily Ley

PRODUCTS DESIGNED: Strawberry Edition, Baby Boy Edition, Baby Girl EditionBaby Boy Value Kit, Baby Girl Value Kit

I got my first name from my great grandmama and my last from my college crush. We share it with our little boy, Mr. Brady Ley. The truth about me is that I have a background that has nothing to do with any of this. I ran the city ballet for a bit and dabbled in non-profit fundraising. After earning a few degrees, I married Bryan and started really following my love for design. I began designing five years ago – with a box of colored envelopes and the fanciest fonts on the block. And here we are! This brand has grown into something that truly sets my heart on fire. My heart and soul is my family and because of that, I design products that help women make what matters most happen – including The Simplified Planner ® – a daily agenda for busy gals like me.

All in all, our brand is about making life just a little sweeter. We’re all busy: mamas, business women, creatives, friends, wives, sisters, daughters, pig-tail brushers, tailgate hostesses, PB+J makers, tightrope walkers and… I’ll be darned if I don’t make the best blueberry poundcake this side of the Mason Dixon (thanks, Mama!). But that’s beside the point. At the end of the day, it’s about simplicity. Let’s simplify life so we can take care of our need-tos and focus on our want-tos. Let’s ditch that standard of perfection and embrace a simpler, more what-matters-most lifestyle.

I adore Project Life and the way women are able to capture those moments full of “what matters.”

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