10,000 posts on instagram!?
I remember that conversation with my friend Jen over 4 years ago. I was definitely resistant about adding another social media channel to what I was already doing (which, at the time, was just Facebook and a few videos on YouTube). She convinced me that I would love it, and since Jen has a special way of convincing me of lots of things (like makeup and fashion) … I went for it. And holy canoly — I have never looked back.
I’m not sure how this happened but … it happened! Today we published our 10,000th post on Instagram!
Ten thousand. Crazy, right? But actually, it’s not all that crazy if you know me even a little bit. I love to share. Putting valuable, insightful, helpful content out in the world is something I’ve built my brand on long before actually having my own actual, official “brand” nearly 7 years ago. I was totally on my own with all of it for quite a while, but then as my company grew and our team expanded over the years, I am no longer a solo act with what we put out on social media (thank goodness). And yet, I’m very heavily involved and still the one at the helm of everything that we share. It’s still very much my voice.
By the way, what does LLC even mean? (We are sometimes asked.) LLC stands for limited liability company which is a corporate structure. Basically, it’s how we set up the business. Why is it a part of my social media handle? Because there are a lot of Becky Higgins in the world so the LLC sets us apart as a company. It also indicates that the sharing isn’t all personal. There are occasional “personal” anecdotes from my life, but the majority of the sharing is from the company. Our products, sample Project Life® pages from our Creative Team, inspiration to help with memory keeping, stuff we have going on, events, services, sales, new product releases, announcements, and of course behind-the-scenes shenanigans.
memory lane + the very first post
For fun, here’s a look back at that very first post on Instagram which, like I said, was just over 4 years ago. It was on June 7, 2012, at 10:13 am, to be exact.
In that first day, I gained 116 followers. In a week, there were 600 of you who signed up to receive my daily shares. After a month, it was 2,051 and after a year, it was 23,206. At the time of writing this blog post in July 2016, it’s somewhere over 62,000 people who are following me on Instagram and the growth has been completely organic. (And then there’s Facebook, YouTube, Pinterest, Twitter, and Periscope — but that’s a whole other story and I’m just focused on Instagram today.)
I didn’t really know exactly what I was doing with social media, but documenting and sharing has always run through my veins so I just sort of … figured it out. Sometimes I still think I don’t know what I’m doing with social media (or business, in general — ha!) … but I do love it. And my desire to inspire others about cultivating a good life and recording it? That hasn’t died down one little bit.
I love our community on Instagram and you guys have kept me motivated to keep on sharing. I did the math and in these 4 years, I have shared an average of 6.5 shares each day ever since. You guys. Thank you (!!) for your feedback and interaction and engagement and expressed appreciation and interest in what I share. Without that positive reinforcement, I don’t think I would have been sharing nearly as much!
Because we love excuses to have fun and celebrate with you, we have something pretty fun up our sleeve. On the edge of your seat yet? First of all, be sure you’re following me on Instagram, in case you’re not already. Today I’ll be posting a contest that will win one of you a personal, one-on-one Skype conversation with me. The contest is happening exclusively on Instagram, so that’s where you can enter for a chance. : )
our top 10 instagram posts of all time
Join me in looking back at our top 10 most liked Instagram posts. You know the little double-tap action or when you “like” a post by tapping on the heart? Yeah, that. That’s what I mean by most liked.
#1 – Pop-up Note Dispenser
Wait — what? Of all my 10,000 shares, THIS got the most likes? Yes ma’am. And who knew, really? I spotted this cute product at Target, thought it was fun, but didn’t buy it (I pride myself on not being a super impulsive shopper; only once in a while – ha!). But I did share it on Instagram. It’s possible these sold out in a few Target stores across the country that week. What I’m wondering is if I should be sharing more pictures of fun things I don’t buy? ;)
#2 – The most dramatic haircut of my life
I grew my hair out longer than usual so I could donate it for a good cause and losing all those 9 inches was not only fun for me, but apparently for many of you as well!
#3 – The rainbow shot
This one just happened last month, actually. I was on Kaua’i with my family and we took a little catamaran tour off the Nā Pali Coast. Then … there it was. The most beautiful rainbow. No makeup, my beach hair blowing around like crazy from the strong wind … and this gorgeous view behind me. I wish everyone could experience nature’s beauty like this.
#4 – Welcoming Pippa to our family
I mean — come on. Who doesn’t love the sight of a wittle puppy?? We surprised our kids with Oreo 4 Christmases ago (home movie of that experience) and apparently we were ready to surprise them again. This little girl was soooo teeny when we got her and even took naps zipped up in my jacket those first few days. If you missed that video about Pippa, gather the kids when you do.
#5 – #PrayersForParis
November 2015. Devastating terror attacks in Paris. So many of us, so far away, not knowing what to do or how to help. So much love and support was poured out via social media and this was my share … using a personal photo I had taken there just 5 months prior.
#6 – Project Life organization
This isn’t even my picture – ha! We occasionally share a picture taken by one of our customers, and this one? Well, you guys LOVED it. This customer was showing how she organized all of her Project Life cards in a RÅSKOG utility cart that she picked up at IKEA. If there’s one thing I’ve learned about what you guys love, it’s pictures that provide inspiration and solutions!
#7 – Oh, The Places You’ll Go!
Speaking of inspiration you love … this was a popular one too. Of all the pictures I shared from our Project Photo Rescue experience with Jennifer in Kansas, this is the one you responded to the most. Hello (!!) — such a fun idea to have your child’s teacher sign the book at the end of each school year and then present this to your child at their graduation!
#8 – Emily’s twins!
When our friend & one of our Project Life designers, Emily Ley, had her twins (after many fertility issues), we were all overjoyed for the Ley family. Thank you for joining us in celebrating with them! (And can someone please tell me how Tyler & Caroline are nearly a year & a half years old already?)
#9 – Project Photo Rescue
You guys seem to appreciate when we share anything to do with Project Photo Rescue (because who doesn’t need help with their photos!?), but this share in particular had a lot of you feeling all the feels. These were my words:
DO NOT LIKE THIS unless you AGREE with what I’m about to say: The memory keeping industry has plenty of products. There are a million creative ideas. There have been loads of places to find inspiration over the years. Books, magazines, the world wide web, social media. And on and on and on. It’s super! I have personally contributed to all of these areas. What has been sorely LACKING is help and guidance for the overall BIG PICTURE of understanding where to begin (for newbies) and how to best continue (for those already scrapbooking) in a way that makes sense for the individual. One size / approach / method does NOT fit all. Agree?? I have been feeling completely inspired on how I can do my small part to continue moving this marvelous industry forward. Stay tuned.
#10 – Cory Swapp
Finding out about Heidi Swapp’s son’s death felt like a punch to my stomach. Heidi and I have been personal friends for a long time (15 years or so). We all know that nothing can take away the sting and heartache that comes when a loved one dies, but I felt inspired to pull a project together that would be like a giant hug for Heidi and her family. You guys really showed up. Thank you again to all of you who participated in what became a set of 5 albums FULL of Cory memories and love for the Swapp family.
What a wild ride. And we’re still riding it. Now active on 6 social media platforms, there’s something for everyone and there are no signs of slowing down. Thank you, friends, for inviting me to pop up on your phone whenever you check social media. I don’t take that lightly. I so love this community.